Asian Art Museum 01

Asian Art Museum of SF

AUDIENCE
The intended audience for this app’s reach is AAM visitors, the majority being adults aged 20 ~ 80.  

MY ROLE
UX/UI Designer

TEAM
Kyung Bae Kim, Shelby Neville, Hailey Miller

DURATION
8 Weeks

OVERVIEW
In February 2020, Shelby, Hailey and I tried the audio guide app for the Asian Art Museum of San Francisco. We began to brainstorm how the app could be best utilized to enhance the in-person museum experience. With the Asian Art Museum being one of San Francisco’s most loved nonprofit museums and cultural centers, we thought this a worthwhile challenge to learn from users and develop a prototype that could model an improved user experience. We worked with the museum faculties to develop a prototype for proposed changes to the current app.

PROBLEM
1. How might we better integrate the app with museum content so users have a more engaging, rather than distracting experience?
2. How might we make navigating the app more intuitive?
3. How might we enable users to immediately locate the audio guide they are looking for?

RESEARCH

1. Aligning the app with the museum experience should help users find what they need.
2. Reorganizing the information hierarchy will make the app more intuitive to navigate. 

To validate our hypothesis, we began with guerilla user research at the museum. We interviewed 15 people visiting the museum on two separate days. We observed the following behaviors during this initial research.

  • While moving through the exhibits, visitors roughly aged 35-55 used the app much more frequently than young adults or seniors. 
  • Seniors are very patient and eager to learn new technologies for an interactive experience.
  • Some users expressed frustration with navigating through the home screen categories, preferring to type the exhibit number into the keypad rather than navigate through to their chosen audio guide.
  • Some users treated the museum as a social experience, not just an educational one. These users craved more relevant museum information in the app.
AAM_Research

SOLUTION

1. Integration of museum events and upcoming exhibits into the app and Improved information architecture enabling users to easily find necessary information, particularly to the chosen audio guides.

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2. Enhanced accessibility for our target audience by including text size alterations, option to change background color when in the dark museum room, and voice control for those who cant take advantage of the narrator script. 

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Audiobook 02
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3. New ways of interactive storytelling for "MASTERPIECES."

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IDEATION
To start our ideation process, we analyzed the current version of read information architecture in order to understand contents. We found the main categories were not successfully communicated and a read audio-guides. We compared feedback of visitors and AAM faculties how on they understand contexts. We began by sketching ideas for refining information architecture and created various concepts for the immersive museum experience.

Asian Art Museum Ideation 01
Asian Art Museum Ideation 02

WIREFRAMING & PROTOTYPING 
We were able to validate design solutions, create interaction points, and test usabilities for a better mobile experience.

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Final Thoughts
The redesign of the Asian Art museum app offers an improved user experience for visitors by increasing the findability of audio-guides and increasing accessibility. New features like Masterpieces offer interactive ways of storytelling that enhance the museum experience.

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