Asian Art Museum of SF
The intended audience for this app’s reach is AAM visitors, the majority being adults aged 20 ~ 80.
Kyung Bae Kim, Shelby Neville, Hailey Miller
In February 2020, Shelby, Hailey and I tried the audio guide app for the Asian Art Museum of San Francisco. We began to brainstorm how the app could be best utilized to enhance the in-person museum experience. With the Asian Art Museum being one of San Francisco’s most loved nonprofit museums and cultural centers, we thought this a worthwhile challenge to learn from users and develop a prototype that could model an improved user experience. We worked with the museum faculties to develop a prototype for proposed changes to the current app.
1. How might we better integrate the app with museum content so users have a more engaging, rather than distracting experience?
2. How might we make navigating the app more intuitive?
3. How might we enable users to immediately locate the audio guide they are looking for?
1. Aligning the app with the museum experience should help users find what they need.
2. Reorganizing the information hierarchy will make the app more intuitive to navigate.
To validate our hypothesis, we began with guerilla user research at the museum. We interviewed 15 people visiting the museum on two separate days. We observed the following behaviors during this initial research.
1. Integration of museum events and upcoming exhibits into the app and Improved information architecture enabling users to easily find necessary information, particularly to the chosen audio guides.
2. Enhanced accessibility for our target audience by including text size alterations, option to change background color when in the dark museum room, and voice control for those who cant take advantage of the narrator script.
3. New ways of interactive storytelling for "MASTERPIECES."
To start our ideation process, we analyzed the current version of read information architecture in order to understand contents. We found the main categories were not successfully communicated and a read audio-guides. We compared feedback of visitors and AAM faculties how on they understand contexts. We began by sketching ideas for refining information architecture and created various concepts for the immersive museum experience.
The redesign of the Asian Art museum app offers an improved user experience for visitors by increasing the findability of audio-guides and increasing accessibility. New features like Masterpieces offer interactive ways of storytelling that enhance the museum experience.
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