GETPrEP is a non-profit service to help marginalized individuals to connect with PrEP navigators, remove barriers to PrEP uptaking, and access medication.

LinkedIn is a unique social and professional networking platform that helps individuals look for new opportunities and connect with other professionals.

Our desire to reshape the relationship between LinkedIn Groups and the newsfeed was born out of our interactions using the platform as job seekers during the COVID-19 pandemic. We sought to understand how LinkedIn used its unique position as a professional networking and social service to drive engagement, build community, and ultimately — help job seekers land their next role.

GETPrEP is a non-profit service to help marginalized individuals to connect with PrEP navigators, remove barriers to PrEP uptaking, and access medication. 

HIV is a virus that attacks the body’s immune system. It is spread by contact with certain bodily fluids of a person with HIV. The only way to know if you have HIV is to get tested; knowing the status is essential for making healthy decisions. Abstinence (not having sex), never sharing needles, and using condoms prevent risks of HIV. Still, pre-exposure prophylaxis (PrEP) is another effective tool have reduced the number of new HIV transmissions.

After these interviews, we discovered patterns in how candidates, job seekers, and employers described their experiences with LinkedIn. Based on these insights, we generated HMW (How Might We) questions that we then grouped under the following categories:

• Engagement
• Connection
• Customization
• Information
• Job Search
• Motivation 
• Organization

HIV is a virus that attacks the body’s immune system. It is spread by contact with certain bodily fluids of a person with HIV. The only way to know if you have HIV is to get tested; knowing the status is essential for making healthy decisions. Abstinence (not having sex), never sharing needles, and using condoms prevent risks of HIV. Still, pre-exposure prophylaxis (PrEP) is another effective tool have reduced the number of new HIV transmissions.

PrEP is a daily pill to prevent acquiring HIV. It is recommended for men who have sex with men (MSM), intravenous drug users (IDUs), and anyone at high risk for HIV infection. 

• PrEP is 99% effective if taken as prescribed by sex. It also reduces the risk of HIV from injection drug use by at least 74%. 
• The growth in PrEP use has played a part in recent decreases in new HIV diagnoses.
• PrEP increases attention to screening and treatment of STIs.

After these interviews, we discovered patterns in how candidates, job seekers, and employers described their experiences with LinkedIn. Based on these insights, we generated HMW (How Might We) questions that we then grouped under the following categories:

• Engagement
• Connection
• Customization
• Information
• Job Search
• Motivation 
• Organization

PrEP is a daily pill to prevent acquiring HIV. It is recommended for men who have sex with men (MSM), intravenous drug users (IDUs), and anyone at high risk for HIV infection. 

• PrEP is 99% effective if taken as prescribed from sex. It also reduces the risk of HIV from injection drug use by at least 74%. 
• The growth in PrEP use has played a part in recent decreases in new HIV diagnoses.
• PrEP increases attention to screening and treatment of STIs.
  

1. Learn about PrEP medication with more people.

After these interviews, we discovered patterns in how candidates, job seekers, and employers described their experiences with LinkedIn. Based on these insights, we generated HMW (How Might We) questions that we then grouped under the following categories:

• Engagement
• Connection
• Customization
• Information
• Job Search
• Motivation 
• Organization

1. Learn about PrEP medication with more people.

1. There are many underlying barriers for individual seeking PrEP in preventative care.

After these interviews, we discovered patterns in how candidates, job seekers, and employers described their experiences with LinkedIn. Based on these insights, we generated HMW (How Might We) questions that we then grouped under the following categories:

• Engagement
• Connection
• Customization
• Information
• Job Search
• Motivation 
• Organization

1. There are many underlying barriers for individuals seeking PrEP in preventative care.

2. San Francisco has worked to create campaigns to bridge the gap between public awareness and misinformation.

After these interviews, we discovered patterns in how candidates, job seekers, and employers described their experiences with LinkedIn. Based on these insights, we generated HMW (How Might We) questions that we then grouped under the following categories:

• Engagement
• Connection
• Customization
• Information
• Job Search
• Motivation 
• Organization

2. San Francisco has worked to create campaigns to bridge the gap between public awareness and misinformation.

3. More talk and discussing sexual taboos give the empowerment of control to make right decisions on PrEP.

After these interviews, we discovered patterns in how candidates, job seekers, and employers described their experiences with LinkedIn. Based on these insights, we generated HMW (How Might We) questions that we then grouped under the following categories:

• Engagement
• Connection
• Customization
• Information
• Job Search
• Motivation 
• Organization

3. More talk and discussing sexual taboos give the empowerment of control to make right decisions on PrEP.

Scheduling PrEP enrollment at the health & wellness center helped to learn how it works in a particular experience. HIV/STIs testing was the critical registration step because the PrEP medication must be HIV-negative before and while taken. A nurse practitioner demonstrated the procedure and briefly explained further steps. My overall observations were:

• First-time visitors can make an appointment through the website without a complex health questionnaire which takes lesser than 3 min.
• Those uninsured with an income of less than the Federal Poverty Line ($63,000) are eligible to get the medication for free with the PrEP navigation team. However, there are copay assistance programs available to those who have insurance.
• The patient portal invitation link was sent to the email address to see the lab test results.
  
• LGBTQ-friendly environment makes feel comfortable and engaged in removing the stigma which gives thrust. 

After these interviews, we discovered patterns in how candidates, job seekers, and employers described their experiences with LinkedIn. Based on these insights, we generated HMW (How Might We) questions that we then grouped under the following categories:

• Engagement
• Connection
• Customization
• Information
• Job Search
• Motivation 
• Organization

Scheduling PrEP enrollment at the health & wellness center helped to learn how it works in a particular experience. HIV/STIs testing was the critical registration step because the PrEP medication must be HIV-negative before and while taking. A nurse practitioner demonstrated the procedure and briefly explained further steps. My overall observations were:

• First-time visitors can make an appointment through the website without a complex health questionnaire which takes lesser than 3 min.
• For those who are uninsured and with an income of less than the Federal Poverty Line ($63,000) are eligible to get the medication for free with the PrEP navigation team. However, there are copay assistance programs available to those who have insurance.
• Patient portal invitation link sent to email address to see the lab test results.
  
• LGBTQ-friendly environment makes feel comfortable and engaged to remove the stigma which gives thrust. 

1. PrEP is not just medication for HIV prevention. It is a part of the culture about sexual positivity.

After these interviews, we discovered patterns in how candidates, job seekers, and employers described their experiences with LinkedIn. Based on these insights, we generated HMW (How Might We) questions that we then grouped under the following categories:

• Engagement
• Connection
• Customization
• Information
• Job Search
• Motivation 
• Organization

1. PrEP is not just medication for HIV prevention. It is a part of the culture about sexual positivity.

2. Connecting people with HIV PrEP providers facilitates conversation to identify those who have fallen out of care for initiation.

After these interviews, we discovered patterns in how candidates, job seekers, and employers described their experiences with LinkedIn. Based on these insights, we generated HMW (How Might We) questions that we then grouped under the following categories:

• Engagement
• Connection
• Customization
• Information
• Job Search
• Motivation 
• Organization

2. Connecting people with HIV PrEP providers facilitates conversation to identify those who have fallen out of care for initiation.

3. Building a community of transparency and trust remove the shame and stigma within individuals.

After these interviews, we discovered patterns in how candidates, job seekers, and employers described their experiences with LinkedIn. Based on these insights, we generated HMW (How Might We) questions that we then grouped under the following categories:

• Engagement
• Connection
• Customization
• Information
• Job Search
• Motivation 
• Organization

3. Building a community of transparency and trust remove the shame and stigma within individuals.

Behavioral archetype represents motivation or behavior to define user types in the current situation of PrEP uptake. "Unaware Risk Taker" represents the unmet need of people who are sexually activated but have low access to PrEP medication resources, which I want to solve.

Based on our research, we created a hypothetical user model (Shannon), who is a data scientist at Startup. Shannon has been thinking of leaving her current job and has started passively looking for other data science roles. She’s always been a passive user but has started data science groups to start reaching out to other data science professionals. She hopes that joining these groups and engaging with other users will help her find her next opportunity.

Behavioral archetype represents motivation or behavior to define user types in the current situation of PrEP uptake. "Unaware Risk Taker" represents the unmet need of people who are sexually activated but have low accessibility to PrEP medication resources, which I want to solve.

I explored potential opportunities by defining the meaning of marginalized individuals. One of the possible solutions was a digital environment that utilizes informational facilities providing free PrEP in a low-income community and an educational campaign to create awareness. To make it tangible on the state or national levels, it needs to connect providers and marginalized individuals to solve systematic problems in health care services to help deliver the entire medication process so they can return to services without hesitations.

We gathered the insights from our researches to conceptualize the following initial ideas.

• Expanding the groups container on the newsfeed.
• Adding filters to the recommendations tab.
• Allowing users to tag groups when creating posts.
• Promoting groups of interest on the newsfeed.
• Showing top interactive users in groups.
• Adding more filters to the followers section.

I explored potential opportunities by defining the meaning of marginalized individuals. One of the possible solutions was a digital environment that utilizes informational facilities providing free PrEP in a low-income community and an educational campaign to create awareness. To make it tangible on the state or national levels, it needs to connect providers and marginalized individuals to solve systematic problems in health care services to help deliver the entire medication process so they can return to services without hesitations.

HIV Pre-Exposure Prophylaxis (Prep) Care System.” Centers for Disease Control and Prevention (CDC).

Based on our research, we created a hypothetical user model (Shannon), who is a data scientist at Startup. Shannon has been thinking of leaving her current job and has started passively looking for other data science roles. She’s always been a passive user but has started data science groups to start reaching out to other data science professionals. She hopes that joining these groups and engaging with other users will help her find her next opportunity.

I created the new collaboration model based on the advantages of government programs, CBOs & community health centers, and commercial services. Integrating telehealth could help deliver PrEP, especially in rural areas, to increase adoption and retention. PrEP navigators are essential to help marginate individuals track follow-up for engagement with privacy. Educational campaigns and resources will also raise awareness to fix misconceptions about stigma and promote sexual health.

I created the new collaboration model based on the advantages of government programs, CBOs & community health centers, and commercial services. Integrating telehealth could help deliver PrEP, especially in rural areas, to increase adoption and retention. PrEP navigators are essential to help marginate individuals track follow-up for engagement with privacy. Educational campaigns and resources will also raise awareness to fix misconceptions about stigma and promote sexual health.

We added and removed concepts from the initial ideas to work toward delivering a straightforward and interactive experience between LinkedIn Groups and the newsfeed. We moved our work into Adobe XD to explore the following concepts in more detail.

 “However, the high rate of discontinuation in key demographic and clinical subgroups disproportionately impacted by HIV suggests that healthcare access alone is not sufficient. [...] barriers of these important populations to keep them engaged in PrEP care.”

For marginated individuals who have difficulty accessing PrEP medications, our services help to coordinate coverage and educate how it works so you can prescribe medication with benefits in retention with community partners.

After these interviews, we discovered patterns in how candidates, job seekers, and employers described their experiences with LinkedIn. Based on these insights, we generated HMW (How Might We) questions that we then grouped under the following categories:

• Engagement
• Connection
• Customization
• Information
• Job Search
• Motivation 
• Organization

For marginated individuals who have difficulty accessing PrEP medications, our services help to coordinate coverage and educate how it works so you can prescribe medication with benefits in retention with community partners.

1. Accessibility
Easy PrEP enrollment to connect PrEP navigators for entering the first footsteps.

After these interviews, we discovered patterns in how candidates, job seekers, and employers described their experiences with LinkedIn. Based on these insights, we generated HMW (How Might We) questions that we then grouped under the following categories:

• Engagement
• Connection
• Customization
• Information
• Job Search
• Motivation 
• Organization

1. Accessibility
Easy PrEP enrollment to connect PrEP navigators for entering the first footsteps.

2. Welcoming
Create an intimate experience to remove shame and stigmas to promote sexual positivity.

After these interviews, we discovered patterns in how candidates, job seekers, and employers described their experiences with LinkedIn. Based on these insights, we generated HMW (How Might We) questions that we then grouped under the following categories:

• Engagement
• Connection
• Customization
• Information
• Job Search
• Motivation 
• Organization

2. Welcoming
Create an intimate experience to remove shame and stigmas to promote sexual positivity.

3. Trust
Build privacy and a community of transparency for uptaking PrEP within individuals.

After these interviews, we discovered patterns in how candidates, job seekers, and employers described their experiences with LinkedIn. Based on these insights, we generated HMW (How Might We) questions that we then grouped under the following categories:

• Engagement
• Connection
• Customization
• Information
• Job Search
• Motivation 
• Organization

3. Thrust
Build privacy and a community of transparency for uptaking PrEP within individuals.

1. Conduct more concept validation to PrEP navigators and people to implement key features of the solutions.

After these interviews, we discovered patterns in how candidates, job seekers, and employers described their experiences with LinkedIn. Based on these insights, we generated HMW (How Might We) questions that we then grouped under the following categories:

• Engagement
• Connection
• Customization
• Information
• Job Search
• Motivation 
• Organization

1. Conduct more concept validation to PrEP navigators and people to implement key features of the solutions.

2. Explore the ideas of a patient portal to visualize HIV/STIs testing results and follow-ups after the connection of PrEP navigators in retention.

After these interviews, we discovered patterns in how candidates, job seekers, and employers described their experiences with LinkedIn. Based on these insights, we generated HMW (How Might We) questions that we then grouped under the following categories:

• Engagement
• Connection
• Customization
• Information
• Job Search
• Motivation 
• Organization

2. Explore the ideas of a patient portal to visualize HIV/STIs testing results and follow-ups after the connection of PrEP navigators in retention.

3. Refine a conceptual model for advocating new PrEP delievery systems to governance programs through health care providers and pharmacies.

After these interviews, we discovered patterns in how candidates, job seekers, and employers described their experiences with LinkedIn. Based on these insights, we generated HMW (How Might We) questions that we then grouped under the following categories:

• Engagement
• Connection
• Customization
• Information
• Job Search
• Motivation 
• Organization

3. Refine a conceptual model for advocating new PrEP delievery systems to governance programs through health care providers and pharmacies.